Head of Mobile User Acquisition, eToro
Shad is originally from South Africa, currently living in Israel for the past 8 years. Shad has worked for 4 years in leading adtech networks heading up media buying departments through web and multiple DSPs. For the last 3 years he has been focused entirely on mobile UA helping setup the mobile media buying department at SupersonicAds and mobile Project manager at IronSource.
Shad is currently head of mobile UA at eToro – a Social trading and investment platform.