A consultant with 5 years experience, specializing in programmatic media. Helping clients implementing DSP (Demand Side Platforms) technology to better manage performance and awareness based campaigns. Supporting teams in analyzing campaigns, audiences and decision making through the use of best practices, taking into account the client’s environment and context.
As the Head of Programmatic department at Mccann Tel-Aviv, I established the programmatic buying activity from the ground up through learning and measuring different methods and systems. I managed an internal operations team, defining tasks, objectives, and setting up training programs. Responsible for the campaigns’ entire lifecycle – planning, configuring and optimizing on multiple markets
Competencies: DSP’s, DMP’s, Marketing automation, Audience buying, Analytics